A history lesson for the sophisticated Scotch drinkers out there. This video was done in a single take and some have already called it the best ad of the year. Is it 5 o’clock yet? Video after the link.

At six and a half minutes, it’s a bit long but well worth viewing. Scottish actor Robert Carlyle narrating the history of the brand as he walks down a road in the Scottish highlands.

The director was interviewed by Shots and asked:
How many takes did you have to do to get the whole thing perfect?

The take that you have seen is the very last take we did at 8pm on the last day of the shoot. Take 40. The tension as we watched Robert do this take was unbelievable. It was such a good take at every stage — and so the longer it went on without any fluffs the greater the pressure grew for nothing to go wrong. When he got to the end and I got to call cut, there was this huge roar and applause from the crew and agency and I knew we had it.

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